Tuesday, August 31st, 2010
Dear People of the Internet:
I know it’s hip and cool right now to use all lowercase letters in your brand names, menus and whatnot. Heck, I do it too — just look up at my header and you’ll note a lack of proper case.
This does not mean you should completely abandon reason in your quest to appear youthful and edgy. Capitalization serves a legitimate purpose in the English language: it helps us decipher proper nouns and names from other words, especially when a word could be either. On the internet correct case performs an even more important task: proper use of capital letters helps us scan content quickly. Capitalization often indicates important keywords like place and name. It also helps us quickly identify and digest those clever informational chunks known as “sentences”. Without capital letters, periods get easily lost and sentences blur together visually, making it difficult and frustrating to read quickly.
Blog post titles and any website body content that is longer than six or seven words should always use proper case. At least, they always should if you’d actually like people to read the stuff you’ve written. Branding is great, but when it gets in the way of what you’re trying to say you’re probably doing it wrong.
Missing those capital letters,